Dharma Cornerstone Agency (DCA)
Dharma Cornerstone Agency (DCA) is a premier talent management company in India, launched as a joint venture between Karan Johar’s Dharma Productions and Bunty Sajdeh’s Cornerstone Talent Management. The agency was established to nurture and manage top-tier talent in Bollywood and the entertainment industry.
Key Details:
- Founded: 2021
- Founders: Karan Johar & Bunty Sajdeh
- Headquarters: Mumbai, India
- Industry: Talent & Celebrity Management
Mission & Vision:
DCA aims to discover, develop, and promote talent, providing them with a strong platform for success in films, digital content, and brand collaborations. The agency bridges the gap between emerging actors and major entertainment projects while also securing lucrative brand endorsements.
Celebrity Roster (Clients Managed by DCA):
DCA represents a mix of established Bollywood stars and promising newcomers. Some of their key talents include:
Actors & Actresses:
- Triptii Dimri (Animal, Qala)
- Lakshya Lalwani (Upcoming star in Dostana 2)
- Gurfateh Pirzada (Netflix’s Guilty)
- Shanaya Kapoor (Daughter of Sanjay Kapoor; Bollywood debut in Bedhadak)
- Siddhant Chaturvedi (Gully Boy, Gehraiyaan)
Influencers & Emerging Talents:
Apart from film actors, DCA also manages digital influencers, content creators, and models who are expanding their presence in the entertainment industry.
Services Offered by DCA:
- Talent Management – Career guidance, contract negotiations, and strategic positioning in the entertainment industry.
- Brand Endorsements & Collaborations – Aligning celebrities with top brands for commercials and influencer marketing.
- Film & Content Opportunities – Securing roles in films, OTT series, and music videos.
- Public Relations & Media Strategy – Enhancing celebrity visibility through interviews, media campaigns, and digital presence.
- Event Appearances & Promotions – Managing celebrity participation in award shows, public events, and marketing campaigns.
DCA’s Impact in Bollywood:
Since its inception, DCA has become a powerful force in the industry, helping young actors find a foothold in Bollywood. With Karan Johar’s backing, many of its talents are expected to debut in Dharma Productions’ films and other high-profile projects.
Dharma Cornerstone Agency (DCA) has been actively expanding its talent roster and forging significant brand collaborations to enhance its presence in the entertainment industry.
Recent Talent Acquisitions:
- Orhan Awatramani (Orry): In February 2024, DCA signed social media personality Orhan Awatramani, popularly known as Orry. This collaboration aims to strengthen DCA’s influencer marketing portfolio, adding to its existing services and talent pool.
- Expansion of Music Division: DCA has expanded its Music Division by onboarding ten new artists, including notable names like Jubin Nautiyal and Arjun Kanungo. This strategic move signifies DCA’s commitment to nurturing musical talent and broadening its influence in the music industry.
Notable Brand Collaborations:
- Karan Aujla and Sony: DCA facilitated a partnership between Punjabi music talent Karan Aujla and leading audio brand Sony, appointing him as their brand ambassador. This collaboration underscores DCA’s role in aligning its talent with prominent brands.
Through these strategic talent acquisitions and brand collaborations, DCA continues to solidify its position as a leading talent management agency in India, offering diverse opportunities for its clients across various entertainment sectors.
A talent management agency by Dharma Productions and Cornerstone. #DCA #DCASquad.
Dharma Cornerstone Agency, a strategic partnership between Dharma Productions and Cornerstone founded in 2020 is a powerhouse of talent. Contact Number and Email : hello@dca.co.
Established in 2008, we are a full service agency focused on the sports and entertainment arena working with brands to deliver unique and varied solutions.
A talent management agency by Dharma Productions and Cornerstone. Discover more celebrity talent management agencies on Ad Makers Collective.
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