KWAN is a prominent talent management company in India, representing a diverse portfolio of actors, writers, sportspersons, directors, producers, singers, composers, comedians, digital stars, and authors.
Contact Information:
- Address: 202, Commerce Centre, B-27, Near Morya House, Off New Link Road, Andheri (W), Mumbai, Maharashtra, India – 400053.
- Email: [email protected]
For more details, you can visit their official website:
Please note that the contact number is not publicly available.
KWAN Celebrity Management was one of India’s leading talent management agencies, specializing in representing celebrities across various industries, including Bollywood, music, sports, digital content creation, and more. The company played a key role in shaping the careers of actors, musicians, and influencers by handling their endorsements, collaborations, public relations, and strategic brand partnerships.
Key Highlights of KWAN:
- Founded: 2009
- Headquarters: Mumbai, India
- Industry: Talent Management & Entertainment Consulting
- Services Offered:
- Celebrity endorsements & brand collaborations
- Talent management for actors, musicians, and influencers
- Event and live show bookings
- Film and TV project negotiations
- Digital content strategy for public figures
KWAN worked with some of the biggest names in the Indian entertainment industry and collaborated with top brands to bridge the gap between celebrities and commercial partnerships.
However, in recent years, the company underwent significant restructuring, and in 2021, it was rebranded as Cornerstone Talent Management after a split between its founders. Despite this transition, KWAN had already left a lasting impact on the celebrity management landscape in India.
KWAN’s Transition to Cornerstone Talent Management
In 2021, KWAN Celebrity Management underwent a significant transformation and was rebranded as Cornerstone Talent Management. This shift was largely due to internal restructuring and leadership changes following controversies in the industry.
Key Reasons for the Change:
- Internal Leadership Split:
- KWAN was co-founded by Anirban Das Blah, along with other partners. Over time, differences in management strategy led to the decision to restructure.
- Bunty Sajdeh, the founder of Cornerstone Sports & Entertainment, took over operations and rebranded KWAN under his existing company, forming Cornerstone Talent Management.
- Controversies and Industry Changes:
- In 2020, the Indian entertainment industry faced major investigations related to talent agencies, leading to scrutiny on celebrity management firms, including KWAN.
- The restructuring allowed for a fresh start under the Cornerstone brand, distancing the company from past challenges.
About Cornerstone Talent Management:
- The new entity, Cornerstone Talent Management, continues to manage top celebrities, including Bollywood actors, cricketers, and influencers.
- It operates under Cornerstone Group, which also includes Cornerstone Sports & Entertainment, a firm known for managing Indian cricketers like Virat Kohli.
- The company provides services such as talent representation, brand partnerships, sports management, and content strategy.
Despite the rebranding, KWAN’s legacy remains significant, as it played a pioneering role in shaping celebrity management in India.
Cornerstone Talent Management is a premier talent representation agency in India, specializing in managing a diverse array of artists, athletes, and entertainers. The agency offers comprehensive services tailored to the unique needs of its clients, ensuring their growth and success in the entertainment industry.
Celebrity Roster:
Cornerstone represents a wide spectrum of talent, including:
- Actors and Actresses:
- Karan Johar: Renowned filmmaker and producer known for directing hits like “Kuch Kuch Hota Hai” and “Kabhi Khushi Kabhie Gham.”
- Ananya Panday: Emerging Bollywood actress recognized for her roles in films such as “Student of the Year 2” and “Pati Patni Aur Woh.”
- Tiger Shroff: Actor and martial artist celebrated for his performances in action-packed movies like “Baaghi” and “War.”
- Janhvi Kapoor: Actress acclaimed for her roles in films like “Dhadak” and “Gunjan Saxena: The Kargil Girl.”
- Vijay Deverakonda: Prominent actor known for his work in Telugu cinema, including the film “Arjun Reddy.”
- Sports Personalities:
- Virat Kohli: Esteemed cricketer and former captain of the Indian national team.
- Sania Mirza: Celebrated tennis player with multiple Grand Slam titles.
- P.V. Sindhu: Olympic medalist and world champion in badminton.
Services Offered:
Cornerstone provides a comprehensive suite of services to its clients, including:
- Talent Management: Personalized career guidance, contract negotiations, and strategic planning to enhance the professional journeys of their clients.
- Brand Collaborations: Facilitating partnerships between talent and leading brands for endorsements and promotional campaigns. Notable collaborations include:
- Virat Kohli with Audi.
- Ananya Panday with Esprit.
- P.V. Sindhu with Rexona.
- Event Management: Organizing and managing events, appearances, and public engagements to enhance the visibility and reach of their talent.
- Digital Strategy: Crafting and executing digital marketing strategies to bolster the online presence of their clients across various platforms.
For more detailed information about Cornerstone Talent Management and their offerings, you can visit their official website:
Please note that specific details about individual talents and services are based on available information and may be subject to change.